Forwarding Wisconsin's Fuel Choice

Forwarding Wisconsin's Fuel Choice is a $510,000 two-year program designed to implement policy, barrier reduction, training, and educational initiatives to significantly expand the alternative fuels market in Wisconsin. The program is a partnership between the Wisconsin State Energy Office, Wisconsin Clean Cities, and the Wisconsin State Technical College System.

It is the ultimate goal of the program to reduce and redirect current trends in petroleum consumption in the transportation sector by expanding alternative fuels use in Wisconsin. Resultantly, the program will contribute to energy security and increase business and jobs within the alternative fuels industry and secondary supporting industries.

Forwarding Wisconsin's Fuel Choice will accomplish the following:

  • Develop and launch a Wisconsin Smart Fleet Program, to learn more visit the website at;
  • Recommend new laws and incentives related to alternative fuel, vehicles and, infrastructure;
  • Work directly with public and private fleets to implement policies, such as employee incentive programs and model ordinance language;
  • Expand highway road signage to include alternative fuels available at exits along major thoroughfares;
  • Educate and consult with fuel retailers and distributors to create solutions for challenges they face for dispensing alternative fuels;
  • Partner with the Wisconsin Technical College System to build on their existing safety and training courses, and offer training sessions to first responders public safety officers, construction permitting officials, and other appropriate audiences.


Forwarding Wisconsin's Fuel Choice is jointly administered by the Wisconsin State Energy Office and Wisconsin Clean Cities. Forwarding Wisconsin's Fuel Choice is made possible through a grant from the U.S. Department of Energy's National Energy Technology Laboratory and Office of Energy Efficiency and Renewable Energy.


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